Days Inn vs AmericInn

AmericInn’s growth rate is the decisive factor here. A 1.77% year-over-year unit expansion signals a healthy, expanding franchise system where new properties are coming online and existing owners are reinvesting. For a software vendor, that means a steady stream of greenfield deployments—fresh installations with no rip-and-replace friction, full tech-stack adoption from day one, and franchisees who are actively spending to operationalize new locations. Days Inn’s -2.753% contraction, by contrast, points to a shrinking footprint where sales cycles will be dominated by reluctant replacements and cost-cutting conversations. In lodging, selling into growth is always cheaper and faster than selling into decline.

The tradeoff is total addressable market. Days Inn’s 1,201 units dwarf AmericInn’s 230, and at first glance that looks like a richer hunting ground. But contraction flips that logic: a shrinking brand means churning owners, deferred technology budgets, and a franchisee base more focused on exit planning than operational improvement. AmericInn’s smaller base is dense with net-new buying intent, and the investment range—$7.9M to $11.2M—tells you these are substantial, full-service properties that need the exact stack you sell (POS, scheduling, back-office). Fewer units, but far higher wallet-openness per unit.

Terrain seals it. Both brands use an approved-supplier procurement model, so you’ll face the same gatekeeping dynamic either way. But AmericInn’s growth trajectory gives you timing leverage: you can sequence your sales push alongside their development pipeline, building reference accounts as each new property opens. Days Inn forces you into a zero-sum game of displacing incumbents in a contracting system. When you sell operations software, you want to ride expansion, not fight attrition.

Verdict: AmericInn is the stronger opportunity right now because unit growth trumps installed-base size when selling into new property openings.