DAKOTA LONDON vs Elements Massage
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Elements Massage
wins 2 of 12 vendor rows
Elements Massage presents a far larger total addressable market with 239 franchised units, each generating an average unit revenue of $981,430. That AUV signals
personal_services
DAKOTA LONDON
personal_services
Elements Massage
Total units
3
239
Franchised units
0
239
Unit growth YoY
—
0%
Average unit revenue (AUV)
—
$981K
Royalty
7%
6%
Ad fund
2%
2%
Initial franchise fee
$50K
$40K
Investment range (low)
$372K
$523K
Investment range (high)
$523K
$1.10M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
DAKOTA LONDON vs Elements Massage, answered
DAKOTA LONDON has 3 total units and Elements Massage has 239, so Elements Massage is the larger system.
DAKOTA LONDON charges a 7% royalty and Elements Massage charges 6%, so Elements Massage has the lower royalty.
DAKOTA LONDON's initial franchise fee is $50K and Elements Massage's is $40K, so Elements Massage has the lower fee.
DAKOTA LONDON's initial investment runs $372K–$523K and Elements Massage's runs $523K–$1.10M, so Elements Massage requires the larger investment.
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