Curry Up Now vs Papa Murphy's

Papa Murphy’s is the stronger software-sales opportunity right now because the sheer size of the addressable base overwhelms Curry Up Now’s growth rate. With 965 franchised units against Curry Up Now’s 10, the total available market is two orders of magnitude larger. Even if you capture 100% of Curry Up Now’s franchisees, you’re selling into 10 locations. A 10% penetration at Papa Murphy’s lands you 96 units—nearly 10x the entire Curry Up Now system. The negative unit growth at Papa Murphy’s is a timing concern, not a dealbreaker: a shrinking network of this size still churns out replacement buyers, multi-unit operators, and legacy tech rip-outs that a 10-unit brand simply cannot match.

The budget dimension also tilts toward Papa Murphy’s. Curry Up Now’s investment range stretches to $1.68M, which signals a higher-end buildout that could cannibalize the software wallet. Papa Murphy’s tighter $450K–$693K band, combined with a lower royalty and ad fund, leaves more operator cash flow available for back-office and marketing automation tools. The FDD freshness gap is a terrain advantage for Papa Murphy’s as well—a current 2026 filing means you’re selling into a system with up-to-date disclosure, no regulatory overhang, and franchisees who are actively evaluating vendor relationships. Curry Up Now’s overdue filing introduces compliance friction and signals organizational distraction that will slow your sales cycle.

The meaningful tradeoff is growth trajectory versus install base. Curry Up Now’s 25% unit growth is attractive if you’re willing to land-grab early and wait years for the system to scale into a real revenue stream. Papa Murphy’s offers immediate, large-scale pipeline with a known churn dynamic that your sales team can model and attack today. For a vendor prioritizing near-term revenue and efficient customer acquisition cost, the math isn’t close.

Verdict: Papa Murphy’s wins on TAM, budget headroom, and sales readiness—the negative unit growth is a manageable headwind, not a reason to chase a 10-unit brand.