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Cupbop vs Nothing Bundt Cakes

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Nothing Bundt Cakes
wins 4 of 12 vendor rows

Nothing Bundt Cakes owns the budget and TAM dimensions decisively. At $1.48M AUV—2.25x Cupbop’s $658k—each location can absorb a meaningful software stack without penny-pinching. With 643 franchised units (and 660 total), you’re selling into a system that’s over 20x larger than Cupbop’s 30 franchised doors. That raw unit count translates into a massive total addressable market that simply doesn’t exist with Cupbop, even if you closed 100% of their franchisees. Toss in 18.6% unit growth versus Cupbop’s 11.1%, and you’re planting seeds in a rapidly expanding footprint where every new opening is a fresh deal.

The terrain dimension flips the script. Cupbop’s approved

quick_service_restaurant
Cupbop
quick_service_restaurant
Nothing Bundt Cakes
Total units
59
660
Franchised units
30
643
Unit growth YoY
11.111%
18.635%
Average unit revenue (AUV)
$658K
$1.48M
Royalty
6%
6%
Ad fund
2%
5%
Initial franchise fee
$40K
$45K
Investment range (low)
$296K
$667K
Investment range (high)
$664K
$1.03M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2025
2025
Filing freshness
DUE
DUE

Go deeper

Cupbop franchise profile →Nothing Bundt Cakes franchise profile →Browse all franchises →

Common questions

Cupbop vs Nothing Bundt Cakes, answered

Cupbop has 59 total units and Nothing Bundt Cakes has 660, so Nothing Bundt Cakes is the larger system.
Cupbop grew units +11.111% year over year vs +18.635% for Nothing Bundt Cakes, so Nothing Bundt Cakes is growing faster.
Cupbop reports $658K in average unit revenue and Nothing Bundt Cakes reports $1.48M, so Nothing Bundt Cakes has the higher AUV.
Both charge a 6% royalty.
Cupbop's initial franchise fee is $40K and Nothing Bundt Cakes's is $45K, so Cupbop has the lower fee.
Cupbop's initial investment runs $296K–$664K and Nothing Bundt Cakes's runs $667K–$1.03M, so Nothing Bundt Cakes requires the larger investment.

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