Crave vs Nothing Bundt Cakes
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Nothing Bundt Cakes
wins 3 of 12 vendor rows
Nothing Bundt Cakes wins on TAM and timing by a landslide. With 643 franchised units growing at nearly 19% YoY and a $1.48M AUV, you’re looking at a large, expanding base
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Crave
quick_service_restaurant
Nothing Bundt Cakes
Total units
22
660
Franchised units
22
643
Unit growth YoY
-8.333%
18.635%
Average unit revenue (AUV)
—
$1.48M
Royalty
8%
6%
Ad fund
2%
5%
Initial franchise fee
$45K
$45K
Investment range (low)
$261K
$667K
Investment range (high)
$1.07M
$1.03M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2025
2025
Filing freshness
DUE
DUE
Common questions
Crave vs Nothing Bundt Cakes, answered
Crave has 22 total units and Nothing Bundt Cakes has 660, so Nothing Bundt Cakes is the larger system.
Crave grew units -8.333% year over year vs +18.635% for Nothing Bundt Cakes, so Nothing Bundt Cakes is growing faster.
Crave charges a 8% royalty and Nothing Bundt Cakes charges 6%, so Nothing Bundt Cakes has the lower royalty.
Both charge a $45K initial franchise fee.
Crave's initial investment runs $261K–$1.07M and Nothing Bundt Cakes's runs $667K–$1.03M, so Nothing Bundt Cakes requires the larger investment.
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