Crafty Crab vs Nothing Bundt Cakes
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Nothing Bundt Cakes
wins 3 of 12 vendor rows
Crafty Crab carries the lighter royalty load (3.0% vs 6.0%), leaving operators more room for software spend. Verdict: Crafty Crab is the stronger software-sales opportunity on today's filing data.
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Crafty Crab
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Nothing Bundt Cakes
Total units
65
660
Franchised units
0
643
Unit growth YoY
—
18.635%
Average unit revenue (AUV)
—
$1.48M
Royalty
3%
6%
Ad fund
1.5%
5%
Initial franchise fee
$40K
$45K
Investment range (low)
$953K
$667K
Investment range (high)
$1.83M
$1.03M
Procurement model
Franchisor controlled
Franchisor controlled
FDD fiscal year
2023
2025
Filing freshness
DORMANT
DUE
Common questions
Crafty Crab vs Nothing Bundt Cakes, answered
Crafty Crab has 65 total units and Nothing Bundt Cakes has 660, so Nothing Bundt Cakes is the larger system.
Crafty Crab charges a 3% royalty and Nothing Bundt Cakes charges 6%, so Crafty Crab has the lower royalty.
Crafty Crab's initial franchise fee is $40K and Nothing Bundt Cakes's is $45K, so Crafty Crab has the lower fee.
Crafty Crab's initial investment runs $953K–$1.83M and Nothing Bundt Cakes's runs $667K–$1.03M, so Crafty Crab requires the larger investment.
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