CorePlus vs 9Round

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
9Round
wins 3 of 12 vendor rows

9Round is the stronger opportunity right now, and it wins on TAM and timing. With 141 franchised units, you’re looking at an immediate, addressable base of operators who are already running live locations—each one a potential seat for your POS, scheduling, and back-office stack. The negative unit growth (-29% YoY) is a red flag, but it doesn’t erase the installed base; it just means you’re selling into a consolidating network where surviving franchisees are likely hungry for efficiency gains. The lower investment range ($160K–$390K) also means operators have less capital tied up in buildout, leaving more budget headroom for software that drives revenue or cuts labor costs. That’s a budget-availability win wrapped inside a TAM win.

CorePlus has zero units. That’s not a pipeline—it’s a blank sheet. Selling into a brand with no open locations means you’re betting entirely on future franchise sales and new-build timelines, which pushes any real software revenue 12–18 months out at best. The higher investment range ($713K–$1.2M) signals a more premium concept, but that also means franchisees will be cash-constrained post-opening, making software a tougher discretionary line item. The only meaningful tradeoff is terrain: 9Round’s shrinking footprint means you’re walking into a churn-prone base, while CorePlus offers a clean-slate, no-legacy-system environment if you can afford to wait. For a vendor that needs revenue this year, that tradeoff isn’t close.

Verdict: 9Round’s 141-unit installed base and lower capital burden make it the clear near-term revenue play, despite the contraction risk.

fitness
CorePlus
fitness
9Round
Total units
0
142
Franchised units
0
141
Unit growth YoY
-29.146%
Average unit revenue (AUV)
Royalty
8%
6%
Ad fund
2%
2%
Initial franchise fee
$55K
$20K
Investment range (low)
$713K
$160K
Investment range (high)
$1.20M
$390K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
CURRENT
CURRENT

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Common questions

CorePlus vs 9Round, answered

CorePlus has 0 total units and 9Round has 142, so 9Round is the larger system.
CorePlus charges a 8% royalty and 9Round charges 6%, so 9Round has the lower royalty.
CorePlus's initial franchise fee is $55K and 9Round's is $20K, so 9Round has the lower fee.
CorePlus's initial investment runs $713K–$1.20M and 9Round's runs $160K–$390K, so CorePlus requires the larger investment.

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