Cookie Cutters vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 2 of 12 vendor rows
Cookie Cutters and Papa Murphy's are evenly matched on the signals we track from their filings. Verdict: too close to call on the filings alone — pick based on your category fit.
quick_service_restaurant
Cookie Cutters
quick_service_restaurant
Papa Murphy's
Total units
120
1,014
Franchised units
117
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
$314K
—
Royalty
5%
5%
Ad fund
1%
2%
Initial franchise fee
$40K
$25K
Investment range (low)
$138K
$450K
Investment range (high)
$390K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Cookie Cutters vs Papa Murphy's, answered
Cookie Cutters has 120 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Both charge a 5% royalty.
Cookie Cutters's initial franchise fee is $40K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Cookie Cutters's initial investment runs $138K–$390K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
See this comparison scored to your product.
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