Cici's Pizza vs Crumbl Cookies
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Crumbl Cookies
wins 5 of 12 vendor rows
Crumbl Cookies’ unit count—over 1,100 locations, all franchised—makes total addressable market the decisive dimension. Cici’s Pizza holds a per-unit revenue edge (AUV $1.4M vs. $1.14M), hinting at somewhat
quick_service_restaurant
Cici's Pizza
quick_service_restaurant
Crumbl Cookies
Total units
270
1,101
Franchised units
251
1,101
Unit growth YoY
-3.831%
4.064%
Average unit revenue (AUV)
$1.40M
$1.14M
Royalty
5%
8%
Ad fund
5%
2%
Initial franchise fee
$30K
$50K
Investment range (low)
$322K
$849K
Investment range (high)
$1.04M
$1.47M
Procurement model
Franchisor controlled
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
DUE
CURRENT
Common questions
Cici's Pizza vs Crumbl Cookies, answered
Cici's Pizza has 270 total units and Crumbl Cookies has 1,101, so Crumbl Cookies is the larger system.
Cici's Pizza grew units -3.831% year over year vs +4.064% for Crumbl Cookies, so Crumbl Cookies is growing faster.
Cici's Pizza reports $1.40M in average unit revenue and Crumbl Cookies reports $1.14M, so Cici's Pizza has the higher AUV.
Cici's Pizza charges a 5% royalty and Crumbl Cookies charges 8%, so Cici's Pizza has the lower royalty.
Cici's Pizza's initial franchise fee is $30K and Crumbl Cookies's is $50K, so Cici's Pizza has the lower fee.
Cici's Pizza's initial investment runs $322K–$1.04M and Crumbl Cookies's runs $849K–$1.47M, so Crumbl Cookies requires the larger investment.
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