Carvel Franchisor vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Carvel Franchisor
wins 2 of 12 vendor rows
Carvel Franchisor leads on average unit revenue ($779,624 vs $680,607), which means more budget headroom per unit. Papa Murphy's carries the lighter royalty load (5.0% vs 6.0%), leaving operators more room for software spend. Verdict: too close to call on the filings alone — pick based on your category fit.
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Carvel Franchisor
quick_service_restaurant
Papa Murphy's
Total units
360
1,127
Franchised units
359
1,119
Unit growth YoY
—
-2.271%
Average unit revenue (AUV)
$780K
$681K
Royalty
6%
5%
Ad fund
3%
2%
Initial franchise fee
$36K
—
Investment range (low)
—
$367K
Investment range (high)
—
$670K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2024
Filing freshness
CURRENT
OVERDUE
Common questions
Carvel Franchisor vs Papa Murphy's, answered
Carvel Franchisor has 360 total units and Papa Murphy's has 1,127, so Papa Murphy's is the larger system.
Carvel Franchisor reports $780K in average unit revenue and Papa Murphy's reports $681K, so Carvel Franchisor has the higher AUV.
Carvel Franchisor charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
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