Caffé Aronne vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy’s sheer scale creates a TAM that makes Brand A irrelevant. With 1,014 total units and 965 franchised, the brand hands you a deep pool of independent owner-operators who need POS, scheduling, and marketing automation. Brand A’s four corporate locations with zero franchised units offer no addressable market for a vendor selling into franchise
quick_service_restaurant
Caffé Aronne
quick_service_restaurant
Papa Murphy's
Total units
4
1,014
Franchised units
0
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
—
—
Royalty
6%
5%
Ad fund
2%
2%
Initial franchise fee
$25K
$25K
Investment range (low)
$126K
$450K
Investment range (high)
$268K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2024
2026
Filing freshness
OVERDUE
CURRENT
Common questions
Caffé Aronne vs Papa Murphy's, answered
Caffé Aronne has 4 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Caffé Aronne charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Both charge a $25K initial franchise fee.
Caffé Aronne's initial investment runs $126K–$268K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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