C2C Group vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy’s delivers a vastly larger installed base—1
quick_service_restaurant
C2C Group
quick_service_restaurant
Papa Murphy's
Total units
26
1,014
Franchised units
26
965
Unit growth YoY
0%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
4%
5%
Ad fund
3%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$132K
$450K
Investment range (high)
$549K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
OVERDUE
CURRENT
Common questions
C2C Group vs Papa Murphy's, answered
C2C Group has 26 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
C2C Group grew units 0% year over year vs -3.596% for Papa Murphy's, so C2C Group is growing faster.
C2C Group charges a 4% royalty and Papa Murphy's charges 5%, so C2C Group has the lower royalty.
C2C Group's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
C2C Group's initial investment runs $132K–$549K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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