Burger King vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Burger King
wins 1 of 12 vendor rows
Burger King and Papa Murphy's are evenly matched on the signals we track from their filings. Verdict: too close to call on the filings alone — pick based on your category fit.
quick_service_restaurant
Burger King
quick_service_restaurant
Papa Murphy's
Total units
5,518
1,014
Franchised units
0
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
$1.15M
—
Royalty
—
5%
Ad fund
—
2%
Initial franchise fee
$25K
$25K
Investment range (low)
$881K
$450K
Investment range (high)
$1.65M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Burger King vs Papa Murphy's, answered
Burger King has 5,518 total units and Papa Murphy's has 1,014, so Burger King is the larger system.
Both charge a $25K initial franchise fee.
Burger King's initial investment runs $881K–$1.65M and Papa Murphy's's runs $450K–$693K, so Burger King requires the larger investment.
See this comparison scored to your product.
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