Bumper Man vs AlSet Auto

Bumper Man wins on TAM, and the gap isn’t close. With 140 franchised units to AlSet Auto’s 10, you’re looking at a 14x larger installed base to sell into—and franchisees, not corporate, are your buyers. That 6.1% unit growth versus AlSet’s 16.7% contraction tells you the Bumper Man system is expanding while the other is shedding potential seats. In franchise software sales, momentum matters almost as much as footprint: a shrinking brand means churn before you even land the account, and no amount of per-unit wallet share can fix a disappearing customer base. The fresher FDD filing (2026 vs. 2025 due) signals a franchisor that’s current on compliance and actively managing the system—a proxy for operational health that directly impacts how likely franchisees are to invest in new tech.

The tradeoff is the royalty structure, and it’s a meaningful one for budget. Bumper Man franchisees are handing over 25% of gross revenue to the franchisor, leaving far less operating margin to absorb a POS or marketing automation subscription than the 8% royalty at AlSet Auto. That tighter budget means your ACV potential per unit is likely lower, and the sales cycle may face fiercer pushback on price. But in raw opportunity terms, a constrained 140-unit system with growth still beats a margin-rich 10-unit system in retreat.

Terrain is neutral—both brands use an approved-supplier model, so no open-procurement advantage tilts the field in either direction. Your software isn’t walking into a wide-open vendor list; you’ll need franchisor endorsement in both cases. Given that, you go where the unit count and growth trajectory give you a real pipeline to build, not just a hypothetical ACV to admire.

Verdict: Bumper Man is the stronger opportunity—larger TAM and positive unit growth outweigh the painful 25% royalty squeeze.