Built Custom Burgers vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy’s presents the only viable total addressable market here. With 965 franchised locations against Built Custom Burgers’ 2, the unit count isn’t just larger—it’
quick_service_restaurant
Built Custom Burgers
quick_service_restaurant
Papa Murphy's
Total units
2
1,014
Franchised units
2
965
Unit growth YoY
-33.333%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5%
5%
Ad fund
1%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$414K
$450K
Investment range (high)
$1.31M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Built Custom Burgers vs Papa Murphy's, answered
Built Custom Burgers has 2 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Built Custom Burgers grew units -33.333% year over year vs -3.596% for Papa Murphy's, so Papa Murphy's is growing faster.
Both charge a 5% royalty.
Built Custom Burgers's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Built Custom Burgers's initial investment runs $414K–$1.31M and Papa Murphy's's runs $450K–$693K, so Built Custom Burgers requires the larger investment.
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