Broadway Hot & Honey Chicken vs Papa Murphy's

Papa Murphy’s is the stronger software-sales opportunity right now, and the reason is simple: total addressable market. With 1,014 units—965 of them franchised—you’re looking at a real, repeatable sales motion across nearly a thousand independently operated storefronts. Broadway Hot & Honey Chicken is a single-unit concept with zero franchisees. Even if its AUV is higher, a one-store TAM doesn’t justify building pipeline, tailoring a demo, or allocating SDR time. Papa Murphy’s gives you a genuine land-and-expand play inside a franchise system that’s already scaled.

The meaningful tradeoff is unit growth trajectory. Papa Murphy’s contracted by 3.6% year-over-year, which signals franchisee churn or system rationalization. That’s not fatal—it actually sharpens the pain point. Operators in a shrinking system are under pressure to drive ticket size and repeat visits, which makes marketing automation and POS-integrated scheduling more urgent, not less. Broadway’s single-unit status means zero churn risk, but also zero urgency at scale. You’d be betting on a future franchising push that hasn’t materialized yet.

Budget terrain slightly favors Papa Murphy’s too. The investment bands are comparable, but a 5% royalty versus 6% leaves marginally more operator cash flow for software. The procurement model is the same (approved supplier), so no advantage either way. Timing-wise, Papa Murphy’s more recent FDD (2026) signals an active, current franchisor—exactly the kind of partner that can greenlight a vendor endorsement. Broadway’s FDD is current but attached to a brand with no franchisee base to sell into.

Verdict: Papa Murphy’s wins on TAM, timing, and budget terrain—the negative unit growth is a feature, not a bug, for a vendor selling efficiency tools into a maturing system.