Bora Bora Smoothie Cafe vs Papa Murphy's

Papa Murphy’s is the stronger opportunity by a wide margin, and it comes down to total addressable market. With 965 franchised locations, you’re looking at a real, repeatable sales motion—not a three-unit experiment. Bora Bora’s zero franchised units means zero near-term license expansion. Even if the corporate stores adopt, you’re capping deal size at a handful of seats with no multiplier. Papa Murphy’s gives you a 965-door footprint today, and even with negative unit growth, the installed base alone supports a multi-year pipeline of upsell, replacement, and compliance-driven deals.

The procurement model seals it. Papa Murphy’s runs an approved-supplier setup, which means franchisees control their own vendor stack. You sell the operator, not a corporate gatekeeper. Bora Bora’s franchisor-controlled procurement puts a single throat to choke between you and every store—if you don’t win corporate, you win nothing. The investment range at Papa Murphy’s ($450K–$693K) also signals operators with enough skin in the game to buy real software, not just a POS terminal and a prayer. The royalty and ad fund are nearly identical, so budget pressure isn’t the differentiator—access is.

The tradeoff is timing. Papa Murphy’s shrinking unit count means you’re selling into a consolidating base, not a growth story. You’ll need to prioritize wallet-share expansion over net-new logo velocity. Bora Bora’s clean slate is theoretically appealing if you can lock in a design-win early, but with an overdue FDD and no franchisees, that’s a speculative bet with a long payback. Right now, volume and buyer access win.

Verdict: Papa Murphy’s is the only brand here with a real, sellable franchisee base and an open procurement path to revenue.