Bonchon vs Papa Murphy's

Papa Murphy’s presents the stronger software-sales opportunity right now, and it comes down to terrain and TAM. The approved-supplier procurement model means franchisees have real discretion over their tech stack—they can buy POS, scheduling, or marketing tools without a corporate mandate locking them into a preferred vendor. That open terrain turns 965 franchised units into a genuine addressable market, not a gated one. Bonchon’s franchisor-controlled procurement, by contrast, means you’re likely selling into a centralized decision-maker with a pre-