Bobbles and Lace Franchise vs The UPS Store

The UPS Store is the unequivocally stronger opportunity right now, and it’s not close. The TAM dimension alone decides it: 5,487 franchised units versus 16. Selling POS, marketing automation, or back-office tools into a 5,500-unit system gives you a real pipeline—dozens of potential deals per quarter, multi-location roll-ups, and the kind of land-and-expand motion that small chains can’t support. Bobbles and Lace’s 33% unit growth looks attractive on a percentage basis, but in absolute terms that’s roughly five new franchisees a year. You’ll exhaust the account list in a month and never hit quota at scale. The terrain is similar (both approved-supplier retail), so deal velocity is purely a function of available doors, and The UPS Store wins by two orders of magnitude.