Bishops vs The Joint Chiropractic

The Joint Chiropractic is the stronger opportunity, and it comes down to TAM and timing. You’re looking at 800 franchised locations scaling at 12% annually—each doing over $615K in revenue—against Bishops’ flat 40-unit footprint. That’s a 20x install base and a compounding growth curve that feeds your pipeline without you having to hunt for net-new logos every quarter. The higher AUV and royalty load (7% + 3% ad fund) signal operators who are already paying attention to cost control, which is precisely where software ROI conversations land well. Budget exists here.

The one meaningful tradeoff is terrain: The Joint’s procurement is franchisor-controlled, which means you’ll likely have to sell into corporate and earn a place on a preferred vendor list—gatekeeping you don’t face with Bishops’ open approved-supplier model. That slows initial velocity. But Bishops’ openness doesn’t compensate for a total addressable market of 40 units with zero growth momentum. You can’t afford to optimize for ease of entry when the ceiling is that low. With The Joint, you’re betting that the harder commercial motion unlocks a repeatable, expanding base that compounds your effort. Vale la pena.

Verdict: The Joint Chiropractic—massive TAM and compounding growth outweigh franchisor-controlled gatekeeping every time.