Bishops vs Elements Massage
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Elements Massage
wins 3 of 12 vendor rows
Elements Massage is the stronger software-sales opportunity right now, and it’s not close. The dimension that decides this is budget, expressed through AUV. At $981K per unit, Elements franchisees have nearly double the top-line of Bishops’ $542K — that’s twice the ability to invest in technology that drives revenue (POS, scheduling, marketing automation). Combine that
personal_services
Bishops
personal_services
Elements Massage
Total units
40
239
Franchised units
40
239
Unit growth YoY
0%
0%
Average unit revenue (AUV)
$542K
$981K
Royalty
6%
6%
Ad fund
2%
2%
Initial franchise fee
$50K
$40K
Investment range (low)
$373K
$523K
Investment range (high)
$544K
$1.10M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Bishops vs Elements Massage, answered
Bishops has 40 total units and Elements Massage has 239, so Elements Massage is the larger system.
Both grew units 0% year over year.
Bishops reports $542K in average unit revenue and Elements Massage reports $981K, so Elements Massage has the higher AUV.
Both charge a 6% royalty.
Bishops's initial franchise fee is $50K and Elements Massage's is $40K, so Elements Massage has the lower fee.
Bishops's initial investment runs $373K–$544K and Elements Massage's runs $523K–$1.10M, so Elements Massage requires the larger investment.
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