Biscuit Belly vs Nothing Bundt Cakes
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Nothing Bundt Cakes
wins 3 of 12 vendor rows
Nothing Bundt Cakes leads on average unit revenue ($1,480,010 vs $1,262,090), which means more budget headroom per unit. Biscuit Belly is adding units faster (20.0% vs 18.635% YoY), the stronger timing signal. Verdict: Biscuit Belly is the stronger software-sales opportunity on today's filing data.
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Biscuit Belly
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Nothing Bundt Cakes
Total units
13
660
Franchised units
6
643
Unit growth YoY
20%
18.635%
Average unit revenue (AUV)
$1.26M
$1.48M
Royalty
5%
6%
Ad fund
1%
5%
Initial franchise fee
$40K
$45K
Investment range (low)
$824K
$667K
Investment range (high)
$1.34M
$1.03M
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2025
2025
Filing freshness
DUE
DUE
Common questions
Biscuit Belly vs Nothing Bundt Cakes, answered
Biscuit Belly has 13 total units and Nothing Bundt Cakes has 660, so Nothing Bundt Cakes is the larger system.
Biscuit Belly grew units +20% year over year vs +18.635% for Nothing Bundt Cakes, so Biscuit Belly is growing faster.
Biscuit Belly reports $1.26M in average unit revenue and Nothing Bundt Cakes reports $1.48M, so Nothing Bundt Cakes has the higher AUV.
Biscuit Belly charges a 5% royalty and Nothing Bundt Cakes charges 6%, so Biscuit Belly has the lower royalty.
Biscuit Belly's initial franchise fee is $40K and Nothing Bundt Cakes's is $45K, so Biscuit Belly has the lower fee.
Biscuit Belly's initial investment runs $824K–$1.34M and Nothing Bundt Cakes's runs $667K–$1.03M, so Biscuit Belly requires the larger investment.
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