Big Frog Custom T-Shirts vs The UPS Store
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
The UPS Store
wins 4 of 12 vendor rows
The UPS Store wins on every dimension that converts to software revenue. Total addressable market is 5,503 units—75x larger than Big Frog’s 73—so even a modest penetration rate outsizes a near-perfect win rate at Big Frog. Positive unit growth of 2.56% signals expanding demand and fresh openings that need tooling now, while Big Frog’s contraction shuts doors before you can land the deal. Budget follows suit: the $724k
retail_non_food
Big Frog Custom T-Shirts
retail_non_food
The UPS Store
Total units
73
5,503
Franchised units
73
5,487
Unit growth YoY
-1.351%
2.561%
Average unit revenue (AUV)
$545K
$724K
Royalty
6%
5%
Ad fund
1.5%
1%
Initial franchise fee
$60K
$40K
Investment range (low)
$158K
$160K
Investment range (high)
$376K
$606K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Big Frog Custom T-Shirts vs The UPS Store, answered
Big Frog Custom T-Shirts has 73 total units and The UPS Store has 5,503, so The UPS Store is the larger system.
Big Frog Custom T-Shirts grew units -1.351% year over year vs +2.561% for The UPS Store, so The UPS Store is growing faster.
Big Frog Custom T-Shirts reports $545K in average unit revenue and The UPS Store reports $724K, so The UPS Store has the higher AUV.
Big Frog Custom T-Shirts charges a 6% royalty and The UPS Store charges 5%, so The UPS Store has the lower royalty.
Big Frog Custom T-Shirts's initial franchise fee is $60K and The UPS Store's is $40K, so The UPS Store has the lower fee.
Big Frog Custom T-Shirts's initial investment runs $158K–$376K and The UPS Store's runs $160K–$606K, so The UPS Store requires the larger investment.
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