Big Chicken vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 4 of 12 vendor rows
Papa Murphy’s sheer scale makes it the immediate priority. With 965 franchised units against Big Chicken’s 22, the total addressable market is over 40x larger. That volume alone turns a sales effort from a handful of at-bats into a repeatable pipeline. The procurement model seals it: “approved_supplier” means franchisees can buy independently, so you’re not gateke
quick_service_restaurant
Big Chicken
quick_service_restaurant
Papa Murphy's
Total units
24
1,014
Franchised units
22
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
—
—
Royalty
6%
5%
Ad fund
2%
2%
Initial franchise fee
$40K
$25K
Investment range (low)
$682K
$450K
Investment range (high)
$1.54M
$693K
Procurement model
Franchisor controlled
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
CURRENT
CURRENT
Common questions
Big Chicken vs Papa Murphy's, answered
Big Chicken has 24 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Big Chicken charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Big Chicken's initial franchise fee is $40K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Big Chicken's initial investment runs $682K–$1.54M and Papa Murphy's's runs $450K–$693K, so Big Chicken requires the larger investment.
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