Big Air Franchising vs The Joint Chiropractic
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
Big Air Franchising wins on the dimensions that matter most for a software vendor right now: budget, timing, and terrain. With an AUV north of $2.6M, each unit has the operating cash flow to justify a premium tech stack—POS, marketing automation, scheduling, and back-office tools aren’t a cost-center debate, they’re a revenue lever. The 50% unit growth rate signals a rapidly expanding footprint where new locations need to be outfitted immediately, creating a repeatable, high-velocity sales motion. Critically, the approved-supplier procurement model means you sell to individual franchisees who control their own tech decisions, not a corporate gatekeeper. You can close deals unit by unit without winning a single, all-or-nothing RFP.
The Joint Chiropractic offers a massive TAM with 800 franchised units, but that scale is a trap. The franchisor-controlled procurement model forces you to win over a central buyer
Common questions
Big Air Franchising vs The Joint Chiropractic, answered
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