Bella Bridesmaids vs The UPS Store
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
The UPS Store
wins 5 of 12 vendor rows
The UPS Store is the clear winner by every dimension that matters to a software vendor’s pipeline. The total addressable market is two orders of magnitude larger—5,487 franchised units against Bella Bridesmaids’ 41—and that’s not just scale, it’s density of budget. With an AUV of $724K, nearly double Bella’s $363K, each location has significantly more revenue to absorb POS, scheduling, and back-office costs. Even if you only capture a sliver of their footprint, the lifetime value of a single UPS Store deal dwarfs the entire Bella Brid
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Bella Bridesmaids
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The UPS Store
Total units
45
5,503
Franchised units
41
5,487
Unit growth YoY
-25.455%
2.561%
Average unit revenue (AUV)
$363K
$724K
Royalty
4%
5%
Ad fund
1%
1%
Initial franchise fee
$50K
$40K
Investment range (low)
$27K
$160K
Investment range (high)
$82K
$606K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2024
2026
Filing freshness
OVERDUE
CURRENT
Common questions
Bella Bridesmaids vs The UPS Store, answered
Bella Bridesmaids has 45 total units and The UPS Store has 5,503, so The UPS Store is the larger system.
Bella Bridesmaids grew units -25.455% year over year vs +2.561% for The UPS Store, so The UPS Store is growing faster.
Bella Bridesmaids reports $363K in average unit revenue and The UPS Store reports $724K, so The UPS Store has the higher AUV.
Bella Bridesmaids charges a 4% royalty and The UPS Store charges 5%, so Bella Bridesmaids has the lower royalty.
Bella Bridesmaids's initial franchise fee is $50K and The UPS Store's is $40K, so The UPS Store has the lower fee.
Bella Bridesmaids's initial investment runs $27K–$82K and The UPS Store's runs $160K–$606K, so The UPS Store requires the larger investment.
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