Bark Busters vs Elements Massage

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Elements Massage
wins 3 of 12 vendor rows

You go where the money is, and Elements Massage has over 6x the per-unit revenue and a 5–14x higher investment threshold than Bark Busters. Franchisees writing checks north of $500k to open a location have the budget, and the operational complexity, to buy premium POS, scheduling,

personal_services
Bark Busters
personal_services
Elements Massage
Total units
133
239
Franchised units
133
239
Unit growth YoY
0%
0%
Average unit revenue (AUV)
$144K
$981K
Royalty
10%
6%
Ad fund
0%
2%
Initial franchise fee
$40K
Investment range (low)
$78K
$523K
Investment range (high)
$117K
$1.10M
Procurement model
Franchisor controlled
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT

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Common questions

Bark Busters vs Elements Massage, answered

Bark Busters has 133 total units and Elements Massage has 239, so Elements Massage is the larger system.
Both grew units 0% year over year.
Bark Busters reports $144K in average unit revenue and Elements Massage reports $981K, so Elements Massage has the higher AUV.
Bark Busters charges a 10% royalty and Elements Massage charges 6%, so Elements Massage has the lower royalty.
Bark Busters's initial investment runs $78K–$117K and Elements Massage's runs $523K–$1.10M, so Elements Massage requires the larger investment.

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