BAR-B-QSA vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 3 of 12 vendor rows
Papa Murphy’s wins on the three dimensions that move a software pipeline: total addressable market, budget, and timing. With 965 franchised units against BAR-B-QSA’s zero, the immediate prospect pool is fully built and ready to prospect. Those franchisees are operating on investment ranges of $450k–$693k—roughly 40% heavier than BAR-B-QSA’s
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BAR-B-QSA
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Papa Murphy's
Total units
1
1,014
Franchised units
0
965
Unit growth YoY
—
-3.596%
Average unit revenue (AUV)
—
—
Royalty
5%
5%
Ad fund
1%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$288K
$450K
Investment range (high)
$490K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2024
2026
Filing freshness
OVERDUE
CURRENT
Common questions
BAR-B-QSA vs Papa Murphy's, answered
BAR-B-QSA has 1 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Both charge a 5% royalty.
BAR-B-QSA's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
BAR-B-QSA's initial investment runs $288K–$490K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.
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