Babes in Business vs The Joint Chiropractic

The Joint Chiropractic is the stronger opportunity by a wide margin, and the dimension that seals it is TAM (total addressable market) paired with budget. With 800 franchised units, 12% unit growth, and a $615k AUV, this brand offers a large, expanding base of well-capitalized operators who can afford a full software stack. Babes in Business, with 3 franchised locations and zero growth, is a rounding error—there’s no pipeline, no scale, and the $23k investment ceiling signals operators who will churn on price or skip upgrades entirely. The Joint’s unit economics mean every location is a meaningful deal, and the sheer volume of units makes it worth building a dedicated sales motion.

The meaningful tradeoff is terrain: The Joint’s franchisor-controlled procurement model is a hard gate. You can’t just sell into the franchisee base; you need to win the franchisor first or navigate a tightly managed vendor list. That’s a longer, more political sale. However, the timing dimension tilts in your favor—the overdue FDD filing suggests a franchisor that may be distracted, under-resourced, or in transition, which often creates openings for a vendor that can solve a pressing operational