Baba Saj Restaurant Group vs Papa Murphy's

Papa Murphy’s is the stronger opportunity right now, and the gap isn’t close. The dimension that matters most is TAM: 965 franchised units versus zero for Baba Saj. That’s a real, addressable base of independent operators who can buy software today without a corporate gatekeeper. Even with a -3.6% unit decline, the installed base is large enough that a vendor can run a repeatable outbound motion and close meaningful revenue before churn erodes the footprint. Baba Saj’s two company-owned units offer no scalable pipeline—there’s no franchisee to sell to, and a single-owner decision cycle doesn’t justify dedicated sales