Atomic Wings vs Papa Murphy's

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Papa Murphy's
wins 3 of 12 vendor rows

[Wafer: response was truncated before the model finished its internal reasoning. Increase max_tokens, or disable thinking on this model (e.g. chat_template_kwargs.enable_thinking=false), then retry.]

quick_service_restaurant
Atomic Wings
quick_service_restaurant
Papa Murphy's
Total units
20
1,014
Franchised units
20
965
Unit growth YoY
11.111%
-3.596%
Average unit revenue (AUV)
Royalty
5%
5%
Ad fund
4%
2%
Initial franchise fee
$25K
$25K
Investment range (low)
$222K
$450K
Investment range (high)
$861K
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2025
2026
Filing freshness
CURRENT
CURRENT

Go deeper

Common questions

Atomic Wings vs Papa Murphy's, answered

Atomic Wings has 20 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Atomic Wings grew units +11.111% year over year vs -3.596% for Papa Murphy's, so Atomic Wings is growing faster.
Both charge a 5% royalty.
Both charge a $25K initial franchise fee.
Atomic Wings's initial investment runs $222K–$861K and Papa Murphy's's runs $450K–$693K, so Papa Murphy's requires the larger investment.

See this comparison scored to your product.

The vendor edge changes depending on what you sell. Run your site and we’ll re-weight it.