Athletes HQ vs Snapology
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Snapology
wins 3 of 12 vendor rows
Snapology is the stronger opportunity right now, and it’s not close. The matchup pits a tiny, stagnant brand against a growing 129-unit system. Dimension by dimension, TAM and timing dominate. Snapology’s 129 franchised
youth_services
Athletes HQ
youth_services
Snapology
Total units
3
130
Franchised units
2
129
Unit growth YoY
0%
7.5%
Average unit revenue (AUV)
$459K
$115K
Royalty
—
7%
Ad fund
—
5%
Initial franchise fee
$25K
$40K
Investment range (low)
$179K
$75K
Investment range (high)
$346K
$106K
Procurement model
Approved supplier
Franchisor controlled
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Athletes HQ vs Snapology, answered
Athletes HQ has 3 total units and Snapology has 130, so Snapology is the larger system.
Athletes HQ grew units 0% year over year vs +7.5% for Snapology, so Snapology is growing faster.
Athletes HQ reports $459K in average unit revenue and Snapology reports $115K, so Athletes HQ has the higher AUV.
Athletes HQ's initial franchise fee is $25K and Snapology's is $40K, so Athletes HQ has the lower fee.
Athletes HQ's initial investment runs $179K–$346K and Snapology's runs $75K–$106K, so Athletes HQ requires the larger investment.
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