Asian Chao vs Papa Murphy's
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Papa Murphy's
wins 4 of 12 vendor rows
Papa Murphy’s wins on sheer TAM and timing. With 965 franchised units versus Asian Chao’s 48, the available seat count is 20x larger before any expansion. The FDD is current, signaling an active, compliant franchisor—one likely to enforce tech standards and drive systemwide adoption. Negative unit growth stings less at -3.6% than at -7.7%, meaning the installed base isn’t hemorrhaging as fast. Combined, these factors give us a large, relatively stable pool of live prospects
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Asian Chao
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Papa Murphy's
Total units
55
1,014
Franchised units
48
965
Unit growth YoY
-7.692%
-3.596%
Average unit revenue (AUV)
—
—
Royalty
6%
5%
Ad fund
1%
2%
Initial franchise fee
$30K
$25K
Investment range (low)
$826K
$450K
Investment range (high)
$1.49M
$693K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2023
2026
Filing freshness
OVERDUE
CURRENT
Common questions
Asian Chao vs Papa Murphy's, answered
Asian Chao has 55 total units and Papa Murphy's has 1,014, so Papa Murphy's is the larger system.
Asian Chao grew units -7.692% year over year vs -3.596% for Papa Murphy's, so Papa Murphy's is growing faster.
Asian Chao charges a 6% royalty and Papa Murphy's charges 5%, so Papa Murphy's has the lower royalty.
Asian Chao's initial franchise fee is $30K and Papa Murphy's's is $25K, so Papa Murphy's has the lower fee.
Asian Chao's initial investment runs $826K–$1.49M and Papa Murphy's's runs $450K–$693K, so Asian Chao requires the larger investment.
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