AR Workshop vs The Joint Chiropractic

The Joint Chiropractic is the clear choice, and it’s not close. Budget and TAM overwhelm every other consideration. With an AUV of $615K—nearly five times AR Workshop’s $128K—each location can justify a meaningful software investment. Operators running a half-million-dollar practice will pay for scheduling, marketing automation, and back-office tools that drive patient volume and retention. AR Workshop’s unit economics don’t support that: the budget per location is too thin to build a repeatable, high-ACV sales motion, even if procurement were frictionless. Combine that with 800 franchised units growing at 12.4% YoY versus a shrinking 114-unit system, and the addressable market differential becomes