Apex Fun Run vs Clearview Franchising

Apex Fun Run is the stronger software-sales opportunity right now, and it isn’t close. The dimension that wins is TAM (total addressable market). With 119 franchised units and double-digit unit growth, you’re selling into a base that’s already large enough to justify a dedicated sales motion and expanding fast enough to compound pipeline without additional marketing spend. Average unit revenue north of $900k means operators have real operating budget, and a 6% royalty leaves plenty of margin for tech spend. The procurement model is approved-supplier, not closed, so the gate isn’t locked—you just need to win corporate’s nod and you unlock a 100+ unit pipeline. That’s the terrain you want: big enough to matter, growing, and not gated by a single owner-operator’s whim.

Clearview Franchising looks cheaper to enter—low investment range, tiny franchise fee—but that’s a trap. Twelve total units, eight franchised, and a punishing 20% royalty. That royalty structure starves unit-level P&Ls of the discretionary budget software vendors need. You’re not selling into a chain; you’re selling into a handful of operators who are likely cash-strapped and churn-prone. The 2025 FDD filing is current, but the brand’s anemic unit count makes timing irrelevant—there’s no wave to catch. The only meaningful tradeoff is sales cycle length: Apex’s approved-supplier model means you’ll burn cycles on corporate evaluation, but the payoff is a concentrated, multi-unit deal. Clearview might let you sell direct to franchisees faster, but you’ll run out of prospects after a handful of demos.

Budget, TAM, and timing all tilt hard toward Apex. The only dimension Clearview wins is low initial investment, which is a negative signal for software attach rates, not a positive one.

Verdict: Apex Fun Run is the clear pick—large, growing TAM with unit-level budget to spend; Clearview’s tiny footprint and royalty burden make it a non-starter for any vendor who values pipeline efficiency.