Apex Fun Run vs ATAX
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Apex Fun Run
wins 4 of 12 vendor rows
Apex Fun Run’s 916K AUV is the killer metric here—5.6x the per-unit revenue of ATAX means franchisees have real operating budget for POS, scheduling, and automation, not just bare-minimum tax-prep tools.
financial_services
Apex Fun Run
financial_services
ATAX
Total units
131
111
Franchised units
119
111
Unit growth YoY
10.185%
-4.31%
Average unit revenue (AUV)
$917K
$162K
Royalty
6%
—
Ad fund
0.5%
3%
Initial franchise fee
$50K
$35K
Investment range (low)
$94K
$59K
Investment range (high)
$143K
$89K
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Apex Fun Run vs ATAX, answered
Apex Fun Run has 131 total units and ATAX has 111, so Apex Fun Run is the larger system.
Apex Fun Run grew units +10.185% year over year vs -4.31% for ATAX, so Apex Fun Run is growing faster.
Apex Fun Run reports $917K in average unit revenue and ATAX reports $162K, so Apex Fun Run has the higher AUV.
Apex Fun Run's initial franchise fee is $50K and ATAX's is $35K, so ATAX has the lower fee.
Apex Fun Run's initial investment runs $94K–$143K and ATAX's runs $59K–$89K, so Apex Fun Run requires the larger investment.
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