Alloy vs AKT

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Alloy
wins 1 of 12 vendor rows

Alloy’s franchisee unit growth is a screaming signal: 66% YoY expansion to 128 franchised locations means a flood of new operators setting up tech stacks right now. That velocity translates directly into rapid sales-cycle openings—every new studio needs POS, scheduling, and marketing automation during build-out. The investment range ($272K–$538K) confirms franchisees have capital for software, not just bare-minimum tools. And the terrain is wide open: the “approved_supplier” procurement model gives operators autonomy to choose their own vendors. You aren’t locked out by a corporate-m

fitness
Alloy
fitness
AKT
Total units
129
Franchised units
128
Unit growth YoY
66.234%
Average unit revenue (AUV)
Royalty
7%
Ad fund
2%
Initial franchise fee
Investment range (low)
$272K
Investment range (high)
$538K
Procurement model
Approved supplier
FDD fiscal year
2026
2024
Filing freshness
CURRENT
OVERDUE

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