A&W Restaurants vs Papa Murphy's

A&W’s 407 franchised units generate an average $1.3M in revenue, and the high end of its investment range hits $1.64M. That signals franchisees with real capital and a willingness to spend on operations—exactly the kind of buyer who can justify a multi-module POS, scheduling, and marketing automation stack. Papa Murphy’s lower investment band ($450K–$693K) and absence of a disclosed AUV suggest thinner margins and less discretionary budget per location, which directly caps deal size and lengthens sales cycles.

Total addressable market clearly tilts toward Papa Murphy’s 965 franchised units, nearly 2.4× A&W’s