375 Chicken ‘n Fries vs Papa Murphy's

Papa Murphy’s sheer unit count isn’t just a tiebreaker—it’s the whole game. With 965 franchised locations against Brand A’s six, the total addressable market is orders of magnitude larger. That’s 965 distinct buying centers where a POS upgrade, scheduling tool, or marketing automation replatform can land immediately. Even factoring in the -3.6% YoY unit decline, the installed base is so massive that converting even a modest 5% of franchisees would yield nearly 50 deals—more deals than Brand A’s entire system could ever produce. The budget dimension reinforces this: Papa Murphy’s franchisees operate at a higher investment band ($450K–$693K), meaning they’re already capitalized to absorb a mid