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16 Handles Franchising vs Nothing Bundt Cakes

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Nothing Bundt Cakes
wins 5 of 12 vendor rows

Nothing Bundt Cakes dominates on every dimension that drives software revenue. The total addressable market is 22x larger (660 units vs. 30) and still expanding at 18.6% unit growth, meaning net-new seats and onboarding fees compound quarterly. Average unit revenue of $1.48M signals far more budget headroom per location for POS, scheduling, and marketing automation than 16 Handles’ $509K AUV—franchisees at that revenue tier routinely invest in integrated tech stacks, not just point solutions. Timing is equally lopsided: a 2025 FDD marked DUE shows an active, compliant franchisor that is actively selling territories, while 16 Handles’ dormant 2022 filing signals a system in stasis, with no fresh franchisee pipeline to fuel license expansion.

The terrain is the same—

quick_service_restaurant
16 Handles Franchising
quick_service_restaurant
Nothing Bundt Cakes
Total units
30
660
Franchised units
29
643
Unit growth YoY
0%
18.635%
Average unit revenue (AUV)
$510K
$1.48M
Royalty
6%
6%
Ad fund
2%
5%
Initial franchise fee
$30K
$45K
Investment range (low)
$228K
$667K
Investment range (high)
$671K
$1.03M
Procurement model
Franchisor controlled
Franchisor controlled
FDD fiscal year
2022
2025
Filing freshness
DORMANT
DUE

Go deeper

16 Handles Franchising franchise profile →Nothing Bundt Cakes franchise profile →Browse all franchises →

Common questions

16 Handles Franchising vs Nothing Bundt Cakes, answered

16 Handles Franchising has 30 total units and Nothing Bundt Cakes has 660, so Nothing Bundt Cakes is the larger system.
16 Handles Franchising grew units 0% year over year vs +18.635% for Nothing Bundt Cakes, so Nothing Bundt Cakes is growing faster.
16 Handles Franchising reports $510K in average unit revenue and Nothing Bundt Cakes reports $1.48M, so Nothing Bundt Cakes has the higher AUV.
Both charge a 6% royalty.
16 Handles Franchising's initial franchise fee is $30K and Nothing Bundt Cakes's is $45K, so 16 Handles Franchising has the lower fee.
16 Handles Franchising's initial investment runs $228K–$671K and Nothing Bundt Cakes's runs $667K–$1.03M, so Nothing Bundt Cakes requires the larger investment.

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