1 Percent Lists ND SD RI vs All County

All County’s raw numbers—88 total units, 78 franchised, 14.7% unit growth, and a $417k AUV—give it a bigger total addressable market and a faster-expanding footprint. For a software vendor selling into franchise back-offices, more live locations means more seats to license, and the higher AUV signals that these operators are processing enough transaction volume to justify (and fund) automation spend. The approved-supplier procurement model is also the more open door: you aren’t locked into a single mandated stack, so you can compete on product merit and insert your POS, scheduling, or marketing tools without a franchisor gatekeeper blocking the sale.

The tradeoff is timing and budget friction. All County’s FDD is stale (2025 filing, marked DUE), so the disclosed investment range and fee structure may have shifted—you’re selling into a moving target. The initial franchise fee is $58.5k, nearly 15× Brand A’s $4k, and the low-end all-in is $86k versus $11k. That higher capital hurdle filters out the smallest, least-sophisticated prospects and slows the sales cycle, especially when you’re pitching a discretionary software layer on top of an already expensive launch. Brand A’s tiny entry cost and current (2026) FDD make it a faster, lower-risk conversation with new franchisees who are still standing up their first location and haven’t locked in legacy systems.

Verdict: All County wins on TAM and procurement openness, but Brand A’s fresher filing, lower barrier, and franchisor-controlled model make it the easier, higher-velocity software sale right now.