nrollment, waitlist administration, family communications, scheduling, and operational reporting. You must also use our designated curriculum provider and obtain Microsoft Office, QuickBooks Online Es
From the filings
Tierra Encantada
Youth servicesSoftware purchasing at Tierra Encantada is controlled at the headquarters level, with a mandated digital stack that includes FranConnect, Lineleader, and QuickBooks Online Essentials. The franchise operates 16 total units, 4 of which are franchised, presenting a small but high-value addressable market for vendors. With an average unit volume of $3,045,432 and 100% year-over-year unit growth, the system is in an early, tech-consolidating phase.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
e, accounts, or other online presence that uses the Marks, use the Marks in any fashion on any website, including social and/or networking websites, including, but not limited to, Facebook, LinkedIn,
ion • Software: QuickBooks Online Essentials or higher, Internet Browser, and software or programs covered by the Technology Fee (Lineleader, Digital Stack , Google Workspace, and Franconnect) • At le
resence that uses the Marks, use the Marks in any fashion on any website, including social and/or networking websites, including, but not limited to, Facebook, LinkedIn, Snapchat, Instagram, TikTok an
System: Microsoft Windows 10, or more recent version • Software: QuickBooks Online Essentials or higher, Internet Browser, and software or programs covered by the Technology Fee (Lineleader, Digital S
s, or other online presence that uses the Marks, use the Marks in any fashion on any website, including social and/or networking websites, including, but not limited to, Facebook, LinkedIn, Snapchat,
r online presence that uses the Marks, use the Marks in any fashion on any website, including social and/or networking websites, including, but not limited to, Facebook, LinkedIn, Snapchat, Instagram,
t uses the Marks, use the Marks in any fashion on any website, including social and/or networking websites, including, but not limited to, Facebook, LinkedIn, Snapchat, Instagram, TikTok and Twitter,
Marks, use the Marks in any fashion on any website, including social and/or networking websites, including, but not limited to, Facebook, LinkedIn, Snapchat, Instagram, TikTok and Twitter, or offer, p
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must provide us with unimpeded and independent access to your Computer System in the form and manner that we may request.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 6
Monthly Income Statements, Balance Sheets, and enrollment reports (“Financial Reports”), which must conform to our then-current accounting standards, formats, policies and tuition payment calendar(s), are due to us no later than the 15th of each month or such other day as we establish, for the preceding month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisor shall sell, or shall cause its designees to sell, to Franchisee the Proprietary Products.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change our specifications in the future to take advantage of technological advances or to adapt the system to meet operational needs and changes.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our last fiscal year ending December 31, 2025, neither we nor our affiliates derived any revenue as a result of the sale or lease of equipment, uniforms, supplies, or services or any other Tierra Encantada Products and Services to franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may receive revenue or other material benefits from suppliers on account of the suppliers’ dealings with us, you, or other franchisees.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay us the greater of $500 or the reasonable costs incurred in evaluating each product and/or service, including personnel and travel costs, whether or not the product and/or service, as applicable, is approved.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to use any products that we have not approved, or products from other than approved suppliers you must submit a written request for approval and provide us with any information that we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
LLC FRANCHISE AGREEMENT EXHIBIT G TELEPHONE NUMBER ASSIGNMENT AGREEMENT AND POWER OF ATTORNEY FOR VALUE RECEIVED, the undersigned (“Franchisee”) irrevocably assigns the telephone listing and numbers stated below and any successor, changed or replacement number or numbers effective upon the date of termination of the…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall participate in all customer surveys and satisfaction audits, which may require that Franchisee provide discounted or complimentary products or services, provided that such discounted or complimentary sales shall not be included in the Gross Sales of the Franchised Center.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 6
We may ourselves, or through an independent service, conduct inspections or a “mystery customer” quality control and evaluation program.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Operations Manual, and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not develop or open a Tierra Encantada Center at a site that we have not approved.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish a separate website, account, or online presence containing the Proprietary Marks or relating in any way to the Franchised Center, without Franchisor’s prior written approval (which Franchisor shall not be obligated to provide).
Is a minimum grand opening advertising spend required?
YesItem 7
These expenses include your pre-opening minimum local advertising obligation of $40,000 and will be used for advertising, digital marketing services, and other promotional activities we have approved.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must also spend at least $4,000 monthly during your first six months of operations (or until you are full, if sooner) on local advertising (e.g., marketing, promotions, publicity, paid digital ads, social network) we have approved, and then $2,000 monthly thereafter until such time as your Center is full, and…
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee shall purchase all equipment, fixtures, furnishings, signs, décor, supplies, services, and products required for the establishment and operation of the Franchised Center from Suppliers designated or approved in writing by Franchisor
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee shall purchase all equipment, fixtures, furnishings, signs, décor, supplies, services, and products required for the establishment and operation of the Franchised Center from Suppliers designated or approved in writing by Franchisor
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Payment will be made by an electronic funds transfer program (the “EFT Program”) under which Franchisor will automatically withdraw from Franchisee’s bank account all payments Franchisee owes to Franchisor under this Agreement or any other agreement between Franchisor (or its affiliates) and Franchisee.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Additionally, you must designate either yourself, your Operating Principal (if you are an entity) or a Center Director (subject to our reasonable approval) to assume the full-time responsibility for daily supervision and operation of the Franchised Center.
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must also have uniforms displaying the Marks and that meet our specifications, which may only be available from a single supplier.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You will need to acquire (either by purchase or lease) the computer hardware and software system (a “Computer System”) that we may specify from time to time.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must provide us with unimpeded and independent access to your Computer System in the form and manner that we may request.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may require that you and/or your staff complete refresher and additional training programs, and we may offer the programs on a voluntary basis.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The person holding a controlling interest in Franchisee and its Operating Principal (if different) are required to register for and attend the convention annually in accordance with Franchisor’s policies.
The filing answers no to 3 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Tierra Encantada
Tierra Encantada is a youth services franchise headquartered in Minnesota with 16 total units, 4 of which are franchised. The system reported an average unit volume of $3,045,432 in its 2026 FDD, and unit count grew 100% year-over-year. For software vendors, this is a small but concentrated target: 12 company-owned locations and a franchisor that mandates core technology across the system. The operator footprint is thin, with 17 mapped operators, only 2 of whom are multi-unit. Most operators run a single location, meaning HQ is the sole gatekeeper for technology decisions.
The addressable market is limited to these 16 units, but the high AUV and centralized purchasing model mean a single deal can cover the entire system. The top states are Minnesota (6 units), Virginia (4), Texas (2), South Carolina (1), and Alabama (1).
Who controls software purchasing
Software purchasing authority sits squarely at headquarters. The FDD lists five C-suite executives: Kristen Denzer (Chief Executive Officer/Founder), Lauren Halgerson (Chief Operations Officer), Robert Thesing (Chief Development Officer), Kristie Skluzacek (Chief Financial Officer), and Marta Sweezo (Chief Marketing Officer). For a software vendor, the likely buying center includes the CEO, COO, and CFO. The franchisor mandates several systems, which signals that any new tool must be sold to this group, not to individual franchisees.
There is no parent company on file; Tierra Encantada appears independently owned. This simplifies the sales path—no enterprise parent to navigate, just a tight executive team.
Mandated and current tech stack
The 2026 FDD mandates a 'Digital Stack' and names three specific vendors. FranConnect by FranConnect is mandated, likely for franchise management and operations. Lineleader is also mandated, and QuickBooks Online Essentials by Intuit Inc. is the required accounting system. These mandates cover core operational and financial workflows. Any vendor pitching adjacent software—such as payroll, scheduling, or enrollment management—must integrate with or displace these incumbents.
No other tech systems are disclosed in the FDD. The absence of a named POS or CRM suggests either those functions are handled within the mandated stack or remain open for vendor pitches.
Procurement, renewals, and timing
Item 8 of the FDD does not provide a procurement signal, so the exact supplier approval process is not publicly disclosed. Given the mandated tech stack, vendors should expect a top-down procurement model where HQ selects and requires systems for all locations.
Renewal terms offer a potential window for software evaluation. The initial franchise term is 10 years. Upon renewal, franchisees must sign a new Franchise Agreement that the FDD explicitly states may contain materially different terms, including different fee requirements and territorial rights. This forced renegotiation every decade could prompt a review of the tech stack. With 100% unit growth recently, new unit openings are the more immediate trigger for technology adoption.
How to read the Tierra Encantada FDD
The embedded PDF viewer below contains the full 2026 Franchise Disclosure Document. For software vendors, the critical sections are Item 11 (the mandated systems listed above) and Item 1 (the executive team). Item 17 outlines the renewal conditions and the 10-year term. Item 8, which would normally describe procurement restrictions, is silent in this filing. Use this FDD to verify the current tech stack before your first call with HQ.
For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
Tierra Encantada, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Tierra Encantada files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
16 operators run 17 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| VA | 4 |
|---|---|
| MN | 4 |
| TX | 2 |
| SC | 1 |
| AL | 1 |
Ownership
The portfolio behind Tierra Encantada
unknown of vibrant youth brands.
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.