Aroma360Aroma360
nd other connectivity service for customers; (x) cloud-based back-end management systems and storage site; (xi) in-center music and aroma systems (currently Pandora or Spotify and Aroma 360); (xii) co
From the filings
HQ-led decisions
Playful Pack
Youth servicesSoftware purchasing at Playful Pack is controlled at the headquarters level by the co-founders and VP of Operations. The franchise currently mandates Aroma 360 and QuickBooks by Intuit Inc., with a small addressable market of 9 total units, 8 of which are company-owned. This concentrated structure means a single sales cycle with HQ can unlock the entire system.
For software vendors selling into US franchise brands.
Live signals
Total units
9
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$286K–$489K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, SnapChat®
InstagramMeta
dvertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, SnapChat®, Pinterest®, X®, LinkedIn®, Instagram®, YouTube®
LinkedInLinkedIn
otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, SnapChat®, Pinterest®, X®, LinkedIn®, Instagram
PinterestPinterest
he Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, SnapChat®, Pinterest®, X®, Link
QuickBooksIntuit
irelessly); (ii) a newer Windows operating system software installed, along with a Microsoft Office software suite containing at least Word and Excel; and (iii) the ability to run QuickBooks or simila
SnapchatSnapchat
esence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, SnapChat®, Pinterest
YouTubeGoogle
the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®, SnapChat®, Pinterest®, X®, LinkedIn®, Instagram®, YouTube® or any othe
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor may, without notice to Franchisee, have the right to independently and remotely access any proprietary software program and the computer system that Franchisee is required to use in connection with the Franchised Business or will be required to use in the future (the “Computer System”), via the Internet…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide Franchisor with the following reports and information, all of which must be certified as true and correct by Franchisee and in the form and manner prescribed by Franchisor: (i) a signed Gross Sales report each week for Gross Sales generated during the immediately preceding business week…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to recommend and/or designate a third-party
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our fiscal year ended December 31, 2024, neither we nor any of our affiliates derived any revenue from the required purchases made by our System franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Franchised Businesses in the System, such as rebates, commissions or other forms of compensation.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
approximately 35% to 55% of your ongoing costs to operate the Franchised Business after the initial start-up phase.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, grant your request to: (i) offer any products or services in connection with your Franchised Business that are not already within the scope of the Approved Services or specifically identified as part of the Approved Products; or (ii) purchase any item or service we require you to…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee shall obtain at least three (3) telephone numbers solely dedicated to the Franchised Business, which Franchisee shall assign to Franchisor, at Franchisor’s option, upon termination, expiration, or transfer of this Agreement.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee agrees to comply with the then-current Payment Card Industry Data Security Standards (“PCI DSS”), as such standards may be revised and modified by the PCI Security Standards Council (see www.pcisecuritystandards.org), or any successor organization or standards that Franchisor may reasonably specify.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
8. We may conduct, as we deem advisable in our sole discretion, inspections of the premises and audits of the Franchised Business and your operations generally to ensure compliance with our System standards and specifications.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may supplement, revise or otherwise modify the Manuals, as we deem necessary or prudent in our sole discretion, which may, among other things, provide new operations concepts and ideas.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You may only operate your Franchised Business on the Premises we approve.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved in advance in writing by us, you must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on Facebook®…
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to expend an Initial Marketing Spend amounting to $10,000 within your DMA to promote and advertise the grand opening of your Franchised Business, which must be expended over the time period and in the manner we designate or approve as part of your initial launch marketing plan.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must currently expend a minimum amount on the local advertising, marketing and/or other promotion of your Franchised Business within your DMA.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Currently, we require that you purchase the following from an Approved Supplier we have designated: (i) certain millwork and furniture, fixtures and equipment needed to build out and equip the Franchised Business; (ii) the Computer System and Required Software; (iii) architectural and design services (for the layout…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee must: (i) purchase, lease, and/or maintain any and all Required Items that Franchisor designates for use in connection with the Franchised Business that may include, without limitation, the Computer System, equipment, supplies, inventory;
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall pay all fees and other amounts due to Franchisor and/or its affiliates under this Agreement through an electronic funds transfer program (the “EFT Program”), under which Franchisor automatically deducts all payments owed to Franchisor under this Agreement, or any other agreement between Franchisee…
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
(vii) uniforms; (viii) signage (exterior and interior); and (ix) insurance coverage (subject to any state licensing requirements).
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
The principal functions of the Computer System will be for running the property management and related POS software from our Approved Supplier
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will also have the right to, at any time without notice, electronically and independently connect with your Computer System to monitor or retrieve data stored on the Computer System (or for any other purpose we deem necessary).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may require Franchisee to pay its then-current training fee in connection with any Additional Training that Franchisor requires under this Section.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
In the event we schedule a conference, we may require you to attend for up to five (5) days each year.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Playful Pack
Playful Pack presents a compact, highly centralized sales target for software vendors. The system consists of 9 total units, with 8 company-owned locations and just 1 franchised outlet. All mapped units are concentrated in Virginia. This is not a volume play; it is an efficiency play. A single successful engagement with headquarters can cover nearly the entire brand footprint. The average unit volume is not disclosed in the most recent FDD, and year-over-year unit growth data is not available, signaling an early-stage or stable system. The royalty rate is 6.0% on gross sales, and the initial franchise term is 10 years.
Who controls software purchasing
Purchasing authority is tightly held by the founding team and operations leadership. The FDD lists Scott Parker, Tyler Parker, and Alyssa Parker as Co-Founders, alongside Brock Dudley, Vice President of Operations and Franchising. In a system of this size, these four individuals constitute the entire buying center. There is no parent company; Playful Pack appears to be independently owned. Vendors should direct all outreach to this HQ group, as there are no multi-unit franchisees to act as alternative champions or side-door entry points.
Mandated and current tech stack
The 2025 FDD explicitly mandates two systems: Aroma 360 and QuickBooks by Intuit Inc. Aroma 360 is a scent-marketing and air-quality vendor, while QuickBooks handles accounting. No other operational, POS, CRM, or scheduling platforms are named as mandated or recommended. This leaves significant white space for vendors offering complementary solutions in areas like booking, staff management, or customer communications, provided they can integrate with QuickBooks and align with the brand's operational model.
Procurement, renewals, and timing
The procurement model is not clearly defined in the available FDD extract. Item 8, which would typically specify whether the franchisor designates suppliers or maintains an approved vendor list, did not yield a signal. This ambiguity means vendors should be prepared to navigate an ad-hoc evaluation process driven by the co-founders. On the renewal side, the single franchised unit operates under a 10-year term with renewal conditions that include executing the then-current franchise agreement, completing a refresher training course, and paying a renewal fee. However, with only one franchised location, renewal-driven software displacement events are rare. The real-time opportunity lies in selling directly into the 8 corporate locations, where contract cycles are not tied to franchise agreement expirations.
How to read the Playful Pack FDD
The full 2025 Franchise Disclosure Document is available below. It contains the legal and financial detail you need to build a compliance-aware sales case, including the full Item 17 renewal conditions and Item 1 executive roster. Review it to verify the mandated vendor list and understand any restrictions on supplier approval before engaging the buying team. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
Playful Pack, answered from the filing
The buying center includes Co-Founders Scott Parker, Tyler Parker, and Alyssa Parker, along with Brock Dudley, Vice President of Operations and Franchising. As a small, founder-led system, these four individuals are the key decision-makers for any software pitch.
The 2025 FDD mandates Aroma 360 and QuickBooks by Intuit Inc. No other operational or point-of-sale systems are disclosed as mandated or recommended in the most recent filing.
There are 9 total units: 8 company-owned and 1 franchised. All mapped locations are in Virginia. This is a very small, early-stage franchise system.
The procurement model is not detailed in the available FDD extract. Item 8, which typically outlines designated or approved supplier requirements, did not yield a specific signal in this filing.
With a 10-year initial term and only 1 franchised unit, renewal-driven contract windows are minimal. The primary opportunity is selling into the 8 company-owned locations, where purchasing cycles are at the discretion of HQ leadership.
The 2025 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below for detailed legal and operational disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Playful Pack files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| VA | 1 |
|---|
Ownership
The portfolio behind Playful Pack
unknown of staps holdings.
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.