Wonderly Lights vs Little Diggers

Wonderly Lights is the stronger play, and it comes down to terrain. Their franchisor-controlled procurement model means one centralized tech decision gates the entire 42-unit franchise base. You win the brand, you deploy to every location at once—no slogging through owner-by-owner sales. It’s the cleanest path to deal velocity. The $199K AUV on a relatively low $100–125K build-out gives operators real cash-flow room, so a software spend isn’t a budgeting crisis. A 7% royalty plus 2% ad fund leaves them enough margin to absorb a per-unit SaaS fee without the franchisor gutting your deal on price sensitivity grounds.

The tradeoff is TAM is smaller than you’d like—43 total units means your ceiling is capped unless they’re in aggressive growth mode, which the filing doesn’t indicate. No data on Little Diggers makes it a complete blind bet; even if their procurement model were open and their unit count large, you can’t size the revenue-per-unit potential or closing cycle without guessing. A known, contained, centralized opportunity with strong unit economics beats a mystery brand every time, especially when you’re selling POS and back-office systems that slot neatly into a mandatory tech stack.

Verdict: Wonderly Lights’ centralized procurement and healthy per-unit economics make it the stronger, derisked software-sales target today, despite a limited unit footprint.