WHR Extended Stay vs Staybridge Suites

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
Staybridge Suites
wins 3 of 12 vendor rows

Staybridge Suites is the only target here with a real total addressable market: 297 operating, franchised units spending $21M–$

lodging
WHR Extended Stay
lodging
Staybridge Suites
Total units
0
297
Franchised units
0
297
Unit growth YoY
3.846%
Average unit revenue (AUV)
Royalty
5.5%
2%
Ad fund
2%
2.5%
Initial franchise fee
$25K
$500
Investment range (low)
$304K
$21.22M
Investment range (high)
$1.38M
$31.87M
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2024
2026
Filing freshness
OVERDUE
CURRENT

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Common questions

WHR Extended Stay vs Staybridge Suites, answered

WHR Extended Stay has 0 total units and Staybridge Suites has 297, so Staybridge Suites is the larger system.
WHR Extended Stay charges a 5.5% royalty and Staybridge Suites charges 2%, so Staybridge Suites has the lower royalty.
WHR Extended Stay's initial franchise fee is $25K and Staybridge Suites's is $500, so Staybridge Suites has the lower fee.
WHR Extended Stay's initial investment runs $304K–$1.38M and Staybridge Suites's runs $21.22M–$31.87M, so Staybridge Suites requires the larger investment.

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