Tijuana Flats vs La Pino'z Pizza

La Pino’z Pizza is a non-starter for any near-term pipeline. Zero total units and zero franchised units mean there is no installed base to sell into today, and the FDD is merely “DUE”—the franchise offering hasn’t even launched. The low investment range ($214K) also signals thin unit-level budgets, compressing the per-location deal size for POS, marketing automation, and back-office software. The only dimension La Pino’z wins is FDD recency, which is irrelevant when there are zero operating locations generating revenue.

Tijuana Flats gives you a real, if shrinking, TAM with 124 total units and an AUV of $1.45M. That revenue per location substantiates a budget for multi-module software, and the franchised base (18 units) creates a concentrated, repeatable first sale motion. The tradeoff is terrain: a dormant 2022 FDD and negative unit growth (-5.3%) mean this is a restructuring or turnaround account, not a greenfield land-grab. You’ll be selling into cost pressure, which puts premium pricing at risk, but an approved-supplier procurement model leaves the door open for your POS and scheduling tools without the franchisor gatekeeping every integration.

The stronger opportunity right now is Tijuana Flats, purely because there are live restaurants to sell into, acceptable unit economics that support a deal, and a procurement path that doesn’t lock you out entirely. Delay risks further unit contraction, so timing favors an immediate push while the base is still material.

Verdict: Sell into Tijuana Flats’ existing 124-unit base now; the zero-unit La Pino’z opportunity is a future bet without a launch date.