The Point vs La Pino'z Pizza

The Point is the stronger opportunity right now, and it wins on the only dimension that matters at this stage: terrain. La Pino'z has zero units and zero franchisees—there is no installed base to sell into, no proof of concept, and no operational pain to solve. The Point, while tiny at three units, has a live franchisee paying a 5% royalty on $1.65M AUV. That’s a real operator with real transaction volume, real scheduling headaches, and real back-office friction. The approved-supplier procurement model also means franchisees have some autonomy over tech stack decisions, which shortens the sales cycle compared to a franchisor-controlled environment where you’d need to win a corporate mandate first.

The tradeoff is scale. Three units is a microscopic TAM, and you’re betting that this brand will grow. But the alternative is a brand with a filed FDD and zero operating locations—that’s a concept, not a customer. The Point’s $355K–$1.26M investment range signals franchisees with enough capital to afford software, and the $1.65M AUV means there’s revenue to protect with better tools. La Pino'z offers nothing but a lower entry fee and a locked-down procurement model that would block you entirely.

Verdict: The Point wins because one live, tech-autonomous franchisee is infinitely more valuable than a franchise brand that exists only on paper.