The Original Hot Chicken and Inked Tacos vs Papa Murphy's

Papa Murphy’s is the only viable target right now, and the gap isn’t close. The 965 franchised units create a real, measurable TAM—roughly $120K–$180K in recurring software spend if we capture even a fraction of the base. Brand B’s single corporate unit and zero franchisees mean there’s no immediate seat to sell into. TAM alone makes the call before we even look at the other dimensions.

Terrain and timing reinforce the choice. Papa Murphy’s approved-supplier procurement keeps franchisees open to third-party tools, so we can sell direct without a gatekeeping franchisor. A current 2026 FDD signals an active, compliant system with fresh unit economics data, shortening our qualification cycles. The tradeoff is