The Doan Group vs ActionCOACH
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
ActionCOACH
wins 3 of 12 vendor rows
ActionCOACH wins on total addressable market and terrain, and that’s what tips the scale. With 128 units—over 4x The Doan Group’s 28—you
professional_services
The Doan Group
professional_services
ActionCOACH
Total units
28
128
Franchised units
28
128
Unit growth YoY
7.692%
—
Average unit revenue (AUV)
$360K
$236K
Royalty
22%
15%
Ad fund
1%
5%
Initial franchise fee
$10K
$45K
Investment range (low)
$14K
$221K
Investment range (high)
$68K
$489K
Procurement model
Franchisor controlled
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
The Doan Group vs ActionCOACH, answered
The Doan Group has 28 total units and ActionCOACH has 128, so ActionCOACH is the larger system.
The Doan Group reports $360K in average unit revenue and ActionCOACH reports $236K, so The Doan Group has the higher AUV.
The Doan Group charges a 22% royalty and ActionCOACH charges 15%, so ActionCOACH has the lower royalty.
The Doan Group's initial franchise fee is $10K and ActionCOACH's is $45K, so The Doan Group has the lower fee.
The Doan Group's initial investment runs $14K–$68K and ActionCOACH's runs $221K–$489K, so ActionCOACH requires the larger investment.
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