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That 1 Painter vs 76 Fence

Two franchise systems, side by side. For a software vendor, they are not the same opportunity.

More open target
That 1 Painter
wins 3 of 12 vendor rows

Our strongest near-term target is That 1 Painter. We win on TAM and timing. With 315 franchised units and 16% unit growth, we’re looking at a broad, expanding addressable base that can absorb our POS, scheduling, and marketing automation stack at volume. The 2026 FDD filing signals an active, compliant franchisor running a current system — a terrain where tech mandate enforcement is more likely. Lower AUV than 76 Fence is the tradeoff, but at $950k per unit with lean investment requirements ($96k–$137k), operators still carry enough margin to justify our pricing if we position around labor efficiency and booking velocity.

76 Fence tempts on budget richness — $1.54M AUV means each unit can afford a premium tech stack, and a franchisor-controlled procurement model gives us a clean, top-down sales motion. The problem is scale: two total units and one franchised location make this a consulting engagement, not a scalable software market. Even if we win both locations, the expansion path is nonexistent, and the stale FDD filing introduces compliance risk that could delay or derail a pilot.

Verdict: That 1 Painter delivers volume and trajectory that far outweigh 76 Fence’s per-unit budget advantage.

home_services
That 1 Painter
home_services
76 Fence
Total units
323
2
Franchised units
315
1
Unit growth YoY
16.236%
—
Average unit revenue (AUV)
$950K
$1.54M
Royalty
6%
8%
Ad fund
2%
1%
Initial franchise fee
$59K
$60K
Investment range (low)
$97K
$166K
Investment range (high)
$137K
$316K
Procurement model
Franchisor controlled
Franchisor controlled
FDD fiscal year
2026
2025
Filing freshness
CURRENT
DUE

Go deeper

That 1 Painter franchise profile →76 Fence franchise profile →Browse all franchises →

Common questions

That 1 Painter vs 76 Fence, answered

That 1 Painter has 323 total units and 76 Fence has 2, so That 1 Painter is the larger system.
That 1 Painter reports $950K in average unit revenue and 76 Fence reports $1.54M, so 76 Fence has the higher AUV.
That 1 Painter charges a 6% royalty and 76 Fence charges 8%, so That 1 Painter has the lower royalty.
That 1 Painter's initial franchise fee is $59K and 76 Fence's is $60K, so That 1 Painter has the lower fee.
That 1 Painter's initial investment runs $97K–$137K and 76 Fence's runs $166K–$316K, so 76 Fence requires the larger investment.

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